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The purchase would help shore up Apple's share of the music subscription service industry, thanks to Few brands have risen to the top of American pop culture as quickly as

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Is Beats worth $3.2 billion?
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Is Beats worth $3.2 billion?

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Apple may be joining a long list of companies who've shelled out lots of cash trying to tap the allure of hip hop. Sometimes it works ...

Why Apple would pay $3.2 billion for Beats: 90 Seconds on The Verge
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Why Apple would pay $3.2 billion for Beats: 90 Seconds on The Verge

93,853 views Live Report

Apple is reportedly in negotiations to buy

Why Apple Bought Beats For $3.2 Billion
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Why Apple Bought Beats For $3.2 Billion

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Please watch: "The 10 Hottest Sex Positions Ranked By YOU" ➨

Is Beats Really Worth $3.2B Price Tag to Apple?
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Is Beats Really Worth $3.2B Price Tag to Apple?

3,155 views Live Report

May 9 (Bloomberg) -- Bloomberg's Cristina Alesci examines what Apple stands to gain from a potential $3.2

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Last Updated: May 26, 2026

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