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Introduction to The Strategy You Need Before This Big Launch
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But Why do founders often fail to properly pitch their GTM Kat Mañalac is the head of YC's Outreach team and advises early stage founders on their
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The Strategy You Need Before This BIG Launch!
My COMPLETE Product Launch Strategy
A Plan Is Not a Strategy
002: The Anti-Launch Strategy: Why Quiet Funnels Outperform Big Launches
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Last Updated: May 26, 2026
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